Growth Guides for Online Sellers and Local Shops | Blurbly

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Growth guides

Marketing that small sellers can actually run: what to post, what each platform allows, and how to make the images and videos without a studio.

For online stores and marketplaces

Fictional AI presenter beside the amber candle in the corrected test video Product video production budgets

What an AI product video really costs when you count the retries

Our candle test spent 1,890 credits across references and three video attempts. Inspect the original files and copy the production ledger.

An amber glass jar candle with a blank kraft paper label and a lit wooden wick, centred on a pure white background Amazon sellers

How to make an Amazon main image that wins the click and stays live

Your main image is the ad that runs in every search. How to win the click inside Amazon’s rules, avoid suppression, test a new version and re-shoot on a small budget.

A hand pours water from a black gooseneck kettle into a speckled cream ceramic dripper set on a matching mug, on a wooden kitchen counter in morning light Online stores and brands

What shoppable video means on each platform, and which videos to make first

TikTok Shop, YouTube, Instagram, Amazon and your own store each mean something different by shoppable video. What each one requires, and the three videos to make first.

A cream bralette and matching brief with scalloped lace trim, laid flat on an off-white surface, no model Lingerie brands

What a lingerie website and its ads can show, and how to grow inside the rules

What payment processors, ad platforms and Google Shopping let a lingerie store show, and the catalog imagery and owned channels that grow a brand inside those rules.

A brown leather crossbody bag with a brass clasp, worn over a cream knit sweater on a sunlit cobbled street Small product brands

How to market a new product online in the first 90 days, on a small budget

A 90-day content plan for a new product with little budget: listing images first, then a few video ads, honest creator-style UGC, reuse in email and social, and what to measure.

For TikTok Shop sellers

A creator-style selfie frame of a smiling woman in a white T-shirt holding up an amber dropper bottle in a bright bathroom TikTok Shop sellers

How to make TikTok Shop videos every week without running out of ideas

A weekly system for keeping shoppable product videos coming: what to film yourself, what to generate, what affiliates make, and the rules each one follows.

For restaurants, salons and local shops

Empty barber chair beside a counter with clippers and combs, a large mirror and afternoon sun coming through the shop window Restaurants, salons and local shops

Google My Business photo guidelines, and the photos worth adding first

Google’s photo rules in short, the first photos to upload for your type of business, a routine for keeping them fresh and where AI promos belong instead.

Double cheeseburger with melted cheese next to a pile of fries on a wooden board in a sunlit diner Restaurants, cafés, salons and repair shops

A 30-day local business video marketing plan you can run from your phone

Four weekly themes, three phone clips and one promo a week, with the rules on what must stay real and a notebook method for checking results.

Make the images and videos these guides describe

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