Meta and TikTok Ad Policies for Restricted Products in 2026 | Blurbly
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Ad policy guides 2026

Meta and TikTok ad policies for restricted products in 2026

What the two biggest paid-social platforms publish about CBD, supplements, vape, knives, alcohol, lingerie and swimwear ads, with a link to the official page for every rule. Blurbly makes product images and video ads; approval is up to each platform under its current policy.

Checked against the official policy pages on 9 October 2026. This is a summary, not legal advice.

Status by category

CategoryMetaTikTok
CBDRestricted: LegitScript, US only, 18+Restricted: topical only, sales rep, 25+
SupplementsAllowed with rules: 18+ for weight productsAllowed with rules: 18+, market-specific
VapeProhibited in any contextProhibited
KnivesNon-culinary knives prohibitedBlades prohibited; culinary may be allowed
AlcoholAllowed by country and age (US 21+)Allowed in approved countries, strict creative rules
LingerieAllowed within nudity rulesAllowed; suggestive creative prohibited
SwimwearAllowed within nudity rulesAllowed; suggestive creative prohibited

Read the guide for your category

AD POLICY

CBD

What Meta and TikTok allow for CBD and hemp ads in 2026: LegitScript certification, US-only and age targeting, topical-only on TikTok.

AD POLICY

Supplements

Meta and TikTok rules for dietary supplement and weight-management ads in 2026: 18+ targeting, no fat-pinching close-ups, no body shaming, no "product alone" claims.

AD POLICY

Vape

Can you advertise vapes or e-liquid on Meta or TikTok in 2026? Both platforms prohibit it.

AD POLICY

Knives

Are kitchen knife ads allowed on Meta and TikTok in 2026? Meta bans non-culinary knives; TikTok bans blades but may allow culinary knives.

AD POLICY

Alcohol

Meta and TikTok alcohol ad rules for 2026: minimum ages by country (21 in the US), countries where alcohol ads are banned, and TikTok's creative rules.

AD POLICY

Lingerie

Lingerie ad rules on Meta and TikTok in 2026: Meta allows lingerie within its nudity rules; TikTok bans lingerie that exposes or implies exposure of intimate areas.

AD POLICY

Swimwear

Swimwear ad rules on Meta and TikTok in 2026: allowed on Meta within its nudity rules; TikTok prohibits swimsuits that expose or imply exposure of intimate areas.

Need the images? See AI product photos by category.

Frequently asked questions

Where do these rules come from?

From Meta's Transparency Center ad standards and TikTok's Business Help Center policy articles, read on 9 October 2026. Each rule links to its source.

Which of these categories cannot be advertised at all?

Vapes and nicotine products: both Meta and TikTok prohibit them. The other categories are allowed with restrictions.

How often do these policies change?

Often. TikTok shows a "last updated" date on each article, listed in the sources below. Check the linked page before you launch.

Does Blurbly get ads approved?

No. Blurbly makes product images and video ads. Approval is decided by each platform under its current policy.

Sources

Policies change and vary by country. Blurbly does not promise that any ad will be approved by an ad platform; the platform's current policy is what counts.

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