alcohol ad policy guide
Alcohol ads on Meta and TikTok in 2026: ages, countries and creative rules
Alcohol ads are allowed on both platforms in many countries, with age rules and creative limits that shape your imagery. Blurbly makes product images and video ads; it does not decide whether an ad runs. Approval is up to each platform, and its current policy is what counts.
Checked against the official policy pages on 9 October 2026. This is a summary, not legal advice.
At a glance
| Platform | Status for alcohol ads |
|---|---|
| Meta | Allowed by country and age (US 21+) |
| TikTok | Allowed in approved countries, strict creative rules |
What Meta's ad policy says about alcohol ads
- At a minimum, alcohol ads may not be targeted to people under 18, and some countries set a higher age, including the United States (21), Canada (19), Japan (20), Korea (19) and Sweden (25). Meta: Alcohol
- Alcohol ads are prohibited in a list of countries that includes Norway, Lithuania, Russia, Saudi Arabia, Thailand, Turkey and the United Arab Emirates, plus several Indian states. Meta: Alcohol
- Ads must comply with applicable local laws and established industry codes. Meta: Alcohol
- Non-alcoholic products, including alcohol accessories, are allowed as long as they do not depict alcohol or its consumption. Meta: Alcohol
What TikTok's ad policy says about alcohol ads
- TikTok allows promoting products that are permissible in approved countries, based on local law. TikTok: Alcohol
- Ads must not target or appeal to people below the legal drinking age, and must not feature people below the age of 25 or pregnant people. TikTok: Alcohol
- Not allowed: portraying excessive drinking, intoxication or reckless behaviour, or offering alcohol as a prize or reward. TikTok: Alcohol
- Ads must clearly state the alcoholic content and strength of a beverage and carry a responsible-drinking disclaimer on the ad and landing page. TikTok: Alcohol
Creative checklist for alcohol ads
Our suggestions, based on the rules above. They are not platform text and do not make an ad approvable.
Use
- Bottle and glass shots, a single serve, bar or dinner-table scenes.
- People in the creative who clearly read as over 25.
- Room on the image or caption for ABV and a responsible-drinking line.
Avoid
- Party scenes that suggest excessive drinking or intoxication.
- Giveaways and "free drink" offers.
- Targeting below the legal drinking age of each country.
Make the product images
See example alcohol images made with Blurbly from a fictional brand, and what we measured when generating them.
Alcohol product photosFrequently asked questions
What is the minimum age for alcohol ads on Meta in the US?
21. Meta's alcohol policy sets 18 as the floor and lists higher minimum ages for some countries, including 21 for the United States.
Can models in alcohol ads be in their early twenties on TikTok?
No. TikTok's alcohol policy says ads must not feature people below the age of 25.
Do I need a disclaimer on TikTok?
Yes. TikTok requires the alcoholic content and strength and a responsible-drinking disclaimer on the ad and the landing page.
Will an ad made with Blurbly be approved?
Blurbly cannot promise that. It depends on your country, targeting and the platform's review.
Sources
- Meta: Alcohol — read 9 October 2026
- TikTok: Alcohol — read 9 October 2026; page marked "last updated September 2025"
Policies change and vary by country. Read the linked pages before you launch. Blurbly does not promise that any ad will be approved by an ad platform; the platform's current policy is what counts, and you are responsible for your claims and legal compliance.
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