vape ad policy guide
Vape ads on Meta and TikTok in 2026: both platforms say no
Meta and TikTok both prohibit ads for vapes, e-cigarettes and nicotine products. Product images are still useful for your own store and email. Blurbly makes product images and video ads; it does not decide whether an ad runs. Approval is up to each platform, and its current policy is what counts.
Checked against the official policy pages on 9 October 2026. This is a summary, not legal advice.
At a glance
| Platform | Status for vape ads |
|---|---|
| Meta | Prohibited in any context |
| TikTok | Prohibited |
What Meta's ad policy says about vape ads
- Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia, including electronic nicotine delivery devices such as electronic cigarettes and vaporizers. Meta: Tobacco and related products
- Products that simulate smoking, such as vapes, are also covered, and Meta notes that promoting vapes is not allowed in any context. Meta: Tobacco and related products
- The exception is cessation products approved by the World Health Organization or the U.S. Food and Drug Administration, targeted to people 18 or older and compliant with local laws. Meta: Tobacco and related products
What TikTok's ad policy says about vape ads
- TikTok does not allow ad content and landing pages to show, promote or sell tobacco, nicotine or related products. TikTok: Dangerous products or services
- Possible exceptions include anti-smoking campaigns and products designed or promoted without the use of tobacco or nicotine. TikTok: Dangerous products or services
Creative checklist for vape ads
Our suggestions, based on the rules above. They are not platform text and do not make an ad approvable.
Use
- Use product images on your own store, product pages and email to opted-in customers.
- Keep any health warnings your market requires on packs and pages.
- Check age-verification laws for your store.
Avoid
- Planning paid Meta or TikTok campaigns for vape products.
- Linking ads for other products to landing pages that sell vapes.
- Imagery that shows vaping or exhaled vapour.
Make the product images
See example vape images made with Blurbly from a fictional brand, and what we measured when generating them.
Vape product photosFrequently asked questions
Can I run vape ads on Meta if the product is nicotine-free?
Meta's policy covers products that simulate smoking, such as vapes, and says promoting vapes is not allowed in any context.
Does TikTok allow e-liquid ads?
No. TikTok does not allow ad content or landing pages that show, promote or sell tobacco, nicotine or related products.
Then why make vape product photos?
For channels you control: your store, product pages and email. Check each channel's rules and your local laws.
Can Blurbly make an ad approvable?
No. Blurbly makes images; it cannot change a platform's policy.
Sources
- Meta: Tobacco and related products — read 9 October 2026
- TikTok: Dangerous products or services — read 9 October 2026; page marked "last updated April 2025"
Policies change and vary by country. Read the linked pages before you launch. Blurbly does not promise that any ad will be approved by an ad platform; the platform's current policy is what counts, and you are responsible for your claims and legal compliance.
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