AI ad generator for video and static product ads

Which ads to make first

Starting from nothing, you don’t need twenty ads. You need enough different ideas to learn something from the first week of spend, and few enough that each one actually gets shown. For most small shops that means three videos and two or three statics, made for the placements you will really buy.

The three videos should each sell the product a different way. One opens on the problem the product solves. One opens on the product in use, with no setup. One opens on a result you can honestly show. Keep the middle and the ending nearly identical: the same close-up, the same offer, the same end frame. When one of them wins, you’ll know the opening did it.

The statics are cheaper and do a different job. A clean product shot with one benefit line and a price tends to work as a retargeting ad for people who already watched a video. Make one at 1:1 and one at 4:5 and most feed placements are covered.

How many variations are worth paying for

Every extra version splits the same budget into smaller pieces. Say you can spend twenty dollars a day: ten hooks will each get a trickle of impressions and none of them will tell you anything for weeks, while three get a fair hearing. Raise the count when the budget rises, not before.

The other limit is review time. Every video in a pack needs someone to watch it muted, compare the product with the real one and read every caption. If you can’t review ten ads properly before launch, don’t generate ten. When a hook does win, come back for variations of that hook: the same idea with a different first line or first shot. That second round is where more versions start paying off.

How the pack maps onto Meta and TikTok

Vertical 9:16 video goes to TikTok, Instagram and Facebook Reels, and Stories. The pack is built around it, so it’s the format to check hardest, especially the top and bottom of the frame where each app lays its own buttons and caption over your video. Our TikTok safe-zone checker shows where those areas fall.

In Meta’s feeds a 4:5 version takes more of the screen than a square, and 1:1 is the fallback that fits almost everywhere; that’s where the statics go. If you also run YouTube Shorts or Google Demand Gen, the vertical videos carry over, and landscape placements need a 16:9 cut that the resizer can make from a winner later. Upload each size to its own placement rather than letting the ad platform crop one file. Auto-crops are where products lose their tops and captions lose their last word. Specs change, so confirm them in each ads manager before you export.

A laptop stand, from link to first test

Say you sell an aluminium laptop stand. Paste the product page, attach a clean photo of the silver one, and write one line: “Ads for people who work from a kitchen table. Three different openings, same offer, plus square and 4:5 statics.”

In the plan, look for three openings that are genuinely different. Something like a stiff neck bent over a low screen (the problem), the stand clicking open and the laptop going on it (the product in use), and the same kitchen table before and after (a result you can show). If two of them are one idea in different words, say so under the plan and ask for another situation. Check that the end frame shows the price you charge today and that the hinge looks like yours.

After launch, give the three videos the same budget and the same audience, and wait until each has enough impressions to compare. Then come back with the winner and ask for new openings on it.

Checks before you spend anything

Go through this for every ad in the pack, including the ones after the first. A correct first video tells you nothing about the fourth.

• Watch it muted. If the point doesn’t land from the captions alone, fix the captions.
• Compare the product in the first and last frames with the real one: shape, colour, logo, hinges and lids.
• Read every claim aloud and delete the ones you can’t support. Health, weight-loss and before-and-after claims get ads rejected however they were made.
• Make sure the price and offer match the landing page today.
• Label AI-generated people wherever the platform asks you to.