Sell the keyring, not the attack
Most people buying a pepper spray keychain or a safety alarm are buying reassurance for an ordinary day: the walk to the car, the late shift, a first term away from home. Images of that day show the product the way the buyer will live with it. Keys in a hand, the keychain clipped to a tote bag, an alarm hanging from a backpack strap. In our test, every shot in settings like these generated on the first attempt.
Leave out shadowy figures, hooded strangers in alleys and staged attacks. They make the product look like a weapon, and both ad platforms already treat pepper spray as one. A calm, everyday picture also says more about why someone carries it.
Think about who the scenes show, too. A runner’s armband, a student’s backpack, a nurse’s lanyard at the end of a shift: each points the product at a different buyer, and a set of three or four such scenes lets one listing speak to all of them without a single frightening image.