Guide
Walmart product image requirements
Walmart publishes exact numbers for listing images: size, aspect ratio, background colour and file type. Here they are, each linked to the Walmart Marketplace Learn guide.
Checked against Walmart’s own help pages on 9 October 2026. Walmart can change its rules — the official page always wins.
Check your image freeThe rules at a glance
| Rule | What Walmart says | In practice |
|---|---|---|
| Size | 2200 × 2200 px. Minimum for zoom: 1500 × 1500 px. (source A) | Export at 2200 px square. Below 1500 px shoppers lose zoom. |
| Aspect ratio | 1:1 (square). (source A) | Pad or crop to a square before uploading. |
| Background | Main images on a seamless white background (255/255/255 RGB). Larger items may be shown in an expected environment. (source A) | Pure white edge to edge — no grey cast, gradient or shadow at the border. |
| File type | JPEG, JPG, PNG or BMP. GIF is not permitted. RGB colour, 8 bits per pixel. (source A) | Export JPEG or PNG in RGB, not CMYK. |
| File size | 5 MB or less. (source A) | A 2200 px JPEG at high quality is usually well under this. |
| Framing | Crop the item as close as possible to the frame; avoid excessive background. Don’t resize smaller images to fill space. (source A) | Walmart gives no fill percentage — just keep the margin tight. |
| Main image content | No watermarks, your name or your logo. No accessories that aren’t included. No claims or promotional language. No Walmart or other retailer logos. English only. (source A) | Put badges and claims on secondary images — and keep them free of retailer names. |
| Number of images | Walmart recommends a minimum of four images per listing. (source A) | Main image plus at least three angles, details or in-use shots. |
| AI-generated images | Images generated by artificial intelligence must be truthful, accurate and not misleading. (source A) | Labels, colours and packaging in the image must match what ships. |
Sources, read 9 October 2026:
Not covered: Category-specific extras — Walmart says some categories have additional requirements; check Content Standards for your category.
Make the images, or compare platforms
Walmart main image checker
Pixel-level checks in your browser. Nothing is uploaded.
BLURBLYProduct listing image generator
Generate a white-background hero plus the rest of the listing set from one product photo.
GUIDEAmazon main image requirements
White background, 1000 px and 85% fill — with the Amazon checker.
COMPAREAll marketplaces side by side
Background, size, file type and image count for six platforms.
Other guides: Etsy · Shopify · TikTok Shop · eBay
Frequently asked questions
What size should Walmart product images be?
Walmart’s guide lists 2200 × 2200 px, with 1500 × 1500 px as the minimum for zoom, at a 1:1 square aspect ratio.
What background does a Walmart main image need?
A seamless white background, 255/255/255 RGB. Walmart allows larger items to be shown in an expected environment.
Can I use AI-generated product images on Walmart?
Walmart’s guide says AI-generated images must be truthful, accurate and not misleading. The image has to show the product the customer actually receives.
How many images should a Walmart listing have?
Walmart recommends a minimum of four images per listing.
Generate Walmart-ready product images
Start from one product photo and get a clean hero plus lifestyle and detail shots. Check the result against the rules above before you upload.
Open the studio