Guide
TikTok Shop product image requirements
TikTok Shop’s US listing policy sets rules for the main image, every other image and the listing video. Here they are, linked to TikTok Shop Academy.
Checked against TikTok Shop’s own help pages on 9 October 2026. TikTok Shop can change its rules — the official page always wins.
The rules at a glance
| Rule | What TikTok Shop says | In practice |
|---|---|---|
| Main image | Must show the front physical view of the product on a pure white background, as an objective, straightforward representation. (source A) | Front-on packshot on white. Save lifestyle shots for the other slots. |
| Number and shape | Up to 9 square images; 1 must be selected as the main image. Multiple images of the same angle are not allowed. (source A) | Use the other slots for back, sides, details, scale and use. |
| Size | All product images must be at least 600 × 600 px. (source A) | Export larger than the minimum so images stay sharp on phones. |
| Aspect ratio | 1:1 is recommended; images between 3:4 and 4:3 can still be uploaded. (source B) | Square avoids TikTok adding white borders in bulk listing. |
| File type and size | JPG, JPEG or PNG; maximum 10 MB per image. (source B) | Export JPEG or PNG. |
| Overlays | No added logos, text, borders, watermarks or graphics covering the product or the background — on any product image. (source A) | This applies to every slot, not only the main image. |
| Accuracy | No placeholders or digital renderings; images must include only what the customer will receive. Images must be in colour. (source A) | Show the real product and contents; no black-and-white shots. |
| Restricted imagery | Children’s swimwear and undergarments must be displayed flat, without child models or mannequins. Explicit or suggestive sexual imagery is prohibited. (source A) | Adult lingerie and swimwear photos must stay non-suggestive. |
| Video | Up to 1 video per listing; the listing policy limits it to 5 MB. (source A) | The Add Products guide lists different video limits — check Seller Center before uploading. |
Sources, read 9 October 2026:
- A: TikTok Shop US Academy — Product Listing Policy (dated 1 September 2026)
- B: TikTok Shop US Academy — How to Add Products to Your Shop (dated 24 July 2026)
Not covered: A recommended size above 600 px and a product-fill percentage for the main image — TikTok Shop’s general pages do not state them. Some category guides add their own rules. These are the US pages; other regions may differ.
Make the images, or compare platforms
Product listing image generator
Generate a white-background hero plus the rest of the listing set from one product photo.
GUIDEAmazon main image requirements
White background, 1000 px and 85% fill — with the Amazon checker.
COMPAREAll marketplaces side by side
Background, size, file type and image count for six platforms.
Frequently asked questions
What size are TikTok Shop product images?
At least 600 × 600 px, per TikTok Shop’s US Product Listing Policy. Square (1:1) is recommended.
Does the TikTok Shop main image need a white background?
Yes. The US listing policy says the main image must have a pure white background and show the front of the product.
Can I add text or a logo to TikTok Shop product images?
No. The policy bans added logos, text, borders, watermarks and graphics on all product images.
How many images can a TikTok Shop listing have?
Up to 9 square images, with one selected as the main image.
Generate TikTok Shop-ready product images
Start from one product photo and get a clean hero plus lifestyle and detail shots. Check the result against the rules above before you upload.
Open the studio