Guide
Shopify product image size
Shopify is your own store, so there is no marketplace review — but there are upload limits, and your theme looks best when product images share one shape.
Checked against Shopify’s own help pages on 9 October 2026. Shopify can change its rules — the official page always wins.
The rules at a glance
| Rule | What Shopify says | In practice |
|---|---|---|
| Recommended size | For square product images, 2048 × 2048 px usually displays best. (source A) | Export square images at 2048 px. |
| Maximum size | Product and collection images can be any size up to 5000 × 5000 px, or 25 megapixels. (source A) | Downsize huge camera files before uploading. |
| File size | Images need a file size smaller than 20 MB. (source A) | Smaller files also load faster for shoppers. |
| File type | PNG is the best file type for most product images, followed by JPEG. TIFF, BMP, GIF, SVG, HEIC and WebP are also accepted. (source A) | PNG or JPEG unless you have a reason not to. |
| Aspect ratio | Use a consistent aspect ratio for all your featured (main) images so collection pages line up. (source A) | Pick one shape — square is simplest — and use it for every main image. |
Sources, read 9 October 2026:
Not covered: A background rule and a per-product image limit — Shopify’s product media article does not state them. Your theme may have its own preferred ratio.
Make the images, or compare platforms
Product listing image generator
Generate a white-background hero plus the rest of the listing set from one product photo.
GUIDEAmazon main image requirements
White background, 1000 px and 85% fill — with the Amazon checker.
COMPAREAll marketplaces side by side
Background, size, file type and image count for six platforms.
Other guides: Walmart · Etsy · TikTok Shop · eBay
Frequently asked questions
What is the best Shopify product image size?
Shopify’s Help Center says 2048 × 2048 px usually displays best for square product images.
What is the maximum image size on Shopify?
Up to 5000 × 5000 px or 25 megapixels, with a file size under 20 MB.
Does Shopify require a white background?
No. Shopify’s product media article does not set a background rule. Marketplaces you sync to (Amazon, Walmart, TikTok Shop) may.
Which file type should I use on Shopify?
Shopify recommends PNG for most product images, followed by JPEG.
Generate Shopify-ready product images
Start from one product photo and get a clean hero plus lifestyle and detail shots. Check the result against the rules above before you upload.
Open the studio